Posted by Albert Samuelson on Tuesday, 5 Jan 2021
Official platform of hot takes Medium has launched its new business model: paid subscriptions, which the company said it would debut sometime this quarter at Upfront Summit back in early February. Medium started the year with some tough times, including layoffs and a change in direction, so it’s got a lot riding on these subscriptions attracting some… well, subscribers.
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Medium’s subscription model rewards those willing to pay with exclusive content, which is what you might expect from a site with a focus on content. This is something Medium’s subscription has in common with other publishers looking to derive direct revenue from readers, and also with other content businesses, including podcast networks, which might be a more direct parallel as they often go with the model of giving away the bulk of their stuff for free, and holding only a small selection of exclusive content for paying members.